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Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual females, too little money for marketing suggested she’d visit nightclubs equipped with containers of spirits.
” when you look at the days that are early’d visit nightclubs by having a container of sambuca in one single hand, and tequila within the other, and encourage girls to download the application in substitution for a go, ” claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing outside of the toilets that are portable out toilet tissue with leaflets marketing the software.
It was back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then further gaining traction many thanks to good recommendations.
Launched in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, and also to be within the dense of this burgeoning social networking scene, the Her application now has more than one million female users across the world.
Her was created from Ms Exton’s frustration with current lesbian websites that are dating apps, which she don’t think had been good enough.
She states the marketplace ended up being dominated by “dating web web web sites that have been initially made for homosexual guys, and tuned red for lesbians”.
Ms Exton had a business that is inside with this because during the time she ended up being employed by a London-based branding agency, where her client made dating platforms.
The bulb minute whenever she made a decision to do something about the specific situation arrived whenever she was at a pub with two buddies, certainly one of who had split along with her girlfriend.